Apple's "Scary Fast" Event: The main announcements

Apple's latest event, "Scary Fast," not only unveiled exciting new releases but also stood out for being filmed entirely with an iPhone 15 Pro Max. Here's a brief summary of the main announcements:

M3 chip series
The highlight was the presentation of the new M3 chips (M3, M3 Pro, M3 Max), the first to use 3-nanometer processing, offering greater efficiency and performance. The M3 Max chip, in particular, features a 40-core GPU and a 16-core CPU.

Updated 24-inch iMac
The 24-inch iMac now comes with an M3 chip, doubling its performance. It includes a 4.5K Retina display, Wi-Fi 6E, and a 1080p webcam, available in seven colors.

MacBook Pros improved
The 14 and 16-inch MacBook Pro models have been updated with M3 Pro and M3 Max chips, featuring a Mini LED display, improved camera, six-speaker sound system, and a new fingerprint-resistant coating. Available in Space Black and Silver colors.

New "low-cost" 14-inch MacBook Pro
A new MacBook Pro with the M3 chip was announced, replacing the M2 chip model. It is faster, although it comes with only 8 GB of RAM and will be a more economical alternative to the models with M3 Pro and M3 Max chips.

Filming innovation
Exclusively for this event, Apple used an iPhone 15 Pro Max for filming, showcasing the advanced capabilities of the device's camera.

This "Scary Fast" event underscores Apple's continuous innovation, with the use of the iPhone 15 Pro Max in production highlighting the company's technological approach.