After all, there's more to an Apple event: for the third year
"One more thing".
This is how Apple surprised everyone by announcing yet another event. Usually, the American company focuses on only one event per year, but not this time. It's true that 2020 couldn't be more atypical, but nothing suggested the launch of more products.
The new Apple event is scheduled for November 10th and, once again, it will take place without an audience. Tim Cook and company will broadcast the news from Apple Park, in California.
What the rumours say
After launching the iPhone 12 and the new iPad and Apple Watch, it was expected that the brand would have no more products to present to the market. But the truth is that there is more news to come.
It is known that the company will not be focusing on sound—especially since it has already launched the HomePod. Everything indicates, therefore, that the new Apple event will focus on MacBooks, specifically on their (new) components.
It is being commented all over the internet that new Apple chips are coming. In other words, this means that the brand is likely to present, for the first time, the new MacBook processors.
If the news is confirmed, this will be a historic event. Since its foundation, Apple, like other competing brands, has exclusively used Intel chips.
New processors in sight
All predictions point in this direction. In fact, in the usual invitation sent to journalists, the Apple symbol can be seen in augmented reality. The icon moves and resembles the opening and closing of a MacBook.
The phrase "One more thing" carries an emotional weight that goes beyond words. This was an expression frequently used by Steve Jobs, which suggests that a big change is coming for the brand (and for its fans).
This has been a very good year for the American company, especially concerning new products. In addition to the best-known ones, the brand also invested in new subscription services, such as Apple One and Apple Fitness+.
"Innovation" is truly the middle name of the Apple brand, which is preparing to revolutionize the market (once again).